It’s widely acknowledged that people change for emotional reasons, not rational ones. That’s why in coaching it’s so important to help people identify the emotions that will motivate them to change their behaviours and beliefs.
In the same way, this article by James Clear discusses why hearts are more important than minds in reinforcing people’s prejudices and in challenging them. In these polarised times, where trashing other people’s views is applauded, it’s good to be reminded that friendship is more influential than hammering people with our own (often adversarial) version of the “truth”.